TY  - BOOK
AU  - Goldsmith,Melissa Ursula Dawn
AU  - Fonseca, Anthony J.
TI  - Proactive marketing for new and experienced library directors : : going beyond the gate count 
SN  - 1843347873 (pbk.)   
AV  - Z675.U5 G653 2014 
U1  - 025.1977  
PY  - 2014///.
CY  - Kidlington, UK
PB  - Elsevier
KW  - Academic libraries
KW  - Libraries and students
KW  - Libraries and scholars
KW  - Libraries and teachers
N1  - Includes bibliographical references and index
N2  - This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library's importance.
ER  -