TY  - BOOK
AU  - Keen,Jack M.
TI  - Making technology investments profitable: ROI road map from business case to value realization 
SN  - 9780470194003 (hbk.)
AV  - HD30.2 .K427 2011
U1  - 004.068 22
PY  - 2011///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Information technology
KW  - Management
KW  - Economic aspects
N1  - Includes bibliographical references (p. 275-277) and index
N2  - Filled with case studies, this innovative book enables managers to confidently quantify, in a matter of minutes, the true business value of funding a desired project. New edition explains how to proactively manage the conversion of a business case's value promise to its value realization Includes dozens of new case studies on realizing maximum value from IT enabled investments from various industries and around the world
ER  -