TY  - BOOK
AU  - Wheelen,Thomas L.
AU  - Hunger,J.David
TI  - Strategic management and business policy
SN  - 0131225510 (pbk.)
AV  - HD30.28 .W43 2004
U1  - 658.4'012 
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Strategic planning
KW  - Business policy
KW  - Strategic management
N1  - Various multi-media instructional aids, including a Web site, are available to supplement the text; Includes bibliographical references and index
N2  - For undergraduate strategy/strategic management courses. Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model
ER  -