TY  - BOOK
AU  - Campbell,David J.
AU  - Stonehouse,George
AU  - Houston,Bill
TI  - Business strategy: an introduction 
SN  - 9780750655699
AV  - HD30.28 .C356 2002
U1  - 658.4'012 
PY  - 2002///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Business planning
KW  - Strategic planning
N1  - Includes bibliographical references and index
N2  - 
Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.
UR  - http://www.loc.gov/catdir/enhancements/fy1115/00687486-d.html
ER  -