TY  - BOOK
AU  - Brooksbank,Roger
TI  - Hot marketing, cool profits : :  200 proven sales and marketing ideas to grow your business / 
SN  - 9780074711590 (pbk.)
AV  - HF5416.13  
U1  - 658.8 22
PY  - 2002///
CY  - Sydney ; ,  London : 
PB  -  McGraw-Hill, 
KW  - Marketing
KW  - Small business
KW  -  Marketing
N2  - A toolkit of 200 practical and proven ideas that will not only help your business grow, but also help you achieve that all-important profit. The ideas in this book relate to the 12 key areas of sales and marketing activity that are critical to the success of any small business: growing a customer-driven business; conducting savvy market research; formulating a winning marketing strategy; providing better information materials; attracting great publicity; advertising more creatively; using direct mail more effectively; becoming an expert sales prospector; closing more sales face-to-face; negotiating more profitable sales face-to-face; building stronger customer relationships; and controlling your company's overall marketing effort
ER  -