TY  - BOOK
AU  - Robert, J.
TI  - Banking on digital growth: the strategic marketing manifesto to transform financial brands
SN  - 978-1544507705
U1  - 338.47004 
PY  - 2020///
PB  - Lioncrest
KW  - Digital Marketing
N2  - This book defines digital growth as a systematic process, centered on the modern consumer journey, that unites marketing, sales, operations, and IT teams around the following goals: (a) increasing website traffic, (b) generating and nurturing leads, and (c) converting those leads into loans and deposits
ER  -