TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C
TI  - Consumer behavior and marketing strategy: J. Paul Peter, Jerry C. Olson
SN  - 0256261903
AV  - HF5415.3 
U1  - 658.8/342 
PY  - 1998///
CY  - Boston, Mass
PB  - Irwin/McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -