TY  - BOOK
AU  - Hughes,Arthur Middleton
TI  - Strategic database marketing: the masterplan for starting and managing a profitable, customer-based marketing program 
SN  - 1557385513
AV  - HF5415.126 .H843 1994
U1  - 658.800285574  22
PY  - 1994///
CY  - Chicago, Ill.
PB  - Probus Pub. Co.
KW  - Marketing
KW  -  Databases
KW  - Database marketing
KW  - Planning
KW  - Database management
KW  - Use of Computers
N1  - Includes index
N2  - Arthur Hughes explained how to build a marketing database and use it to find new customers and maintain customer loyalty. Teaches some practical, workable principles which can used to build profitable relationships with customers that will boost customer retention rate and increase sales and profits. Whether your interest is in packaged goods, communications, retailing, financial services, or any of a hundred other industries, you will find Strategic Database Marketing tremendously helpful in developing and testing your marketing strategy
ER  -