TY  - BOOK
AU  - Marconi,Joe
ED  - American Marketing Association.
TI  - Crisis marketing: when bad things happen to good companies 
SN  - 9781557382467
AV  - HF5415.122 
U1  - 658.8 22
PY  - 1992///
CY  - Chicago, Ill.
PB  - Probus Pub. Co.
KW  - Marketing
KW  - Case studies
KW  - Crisis management
KW  - Industry
KW  - Social aspects
N1  - Includes bibliographical references (p. 205-208) and index
N2  - Describes how to handle business crises, build public trust, maintain ethical standards, and avoid potential crisis situations
ER  -