TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 9780131457577
AV  - HF5415.13 .K64 2006
U1  - 658.8 
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - This text reflects changes in marketing theory and practice ... It is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace realities of the twenty-first century
UR  - http://www.loc.gov/catdir/toc/ecip055/2004029595.html
ER  -