TY  - BOOK
AU  - Schmidt,Marcus
AU  - Hollensen,Svend
TI  - Marketing research: an international approach 
SN  - 9780273646358 (pbk.)
AV  - HF5415.2 .S345 2006
U1  - 658.83 
PY  - 2006///
CY  - Harlow, England, New York
PB  - Prentice Hall/Financial Times
KW  - Marketing research
KW  - Export marketing
N1  - Includes bibliographical references and index
N2  - A tools-oriented book that shows how international marketing managers can transform existing (secondary) and newly collected (primary) 'raw' data into useful information. The authors provide short examples which illustrate the different marketing techniques, as well as a large scale study (a comprehensive interview with 450 export managers), so that students can apply the techniques to real empirical data
ER  -