TY  - BOOK
AU  - Deitch, James M 
TI  - Digitally transforming the mortgage banking industry: : the maverick's quest for outstanding profit and customer satisfaction 
SN  - 9781985668171
U1  - 332.32 
PY  - 2018///
CY  - California
PB  - CreateSpace Independent Publishing Platform
KW  - Mortgage banks
KW  - Mortgage loans
N2  - Digitally Transforming the Mortgage Banking Industry goes far beyond the typical mortgage industry one-size-fits-all “best practice” advice. It provides a clear explanation of the necessary cultural and technological transformations to create high customer satisfaction, improved employee retention, lower costs and increased profit in varying business models. 
Jim Deitch looks at the financial industry and its challenges though many different lenses that refract what most people see as a simple beam of white light into a wide range of wavelengths. For this book he has interviewed twenty-five high performing “maverick” CEOs who, like Jim, can see colors and opportunities invisible to most people. In addition to a powerful conceptual framework for the future, Jim provides fascinating exemplar stories of the good and the . . . not-so-good
ER  -