TY  - BOOK
AU  - Jefkins,Frank William
TI  - Modern marketing
SN  - 9780712108539
AV  - HF5415 .J445 1993
U1  - 658.8 22
PY  - 1993///
CY  - London
PB  - M + E
KW  - Marketing
N1  - Includes index
N2  - The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions
ER  -