TY  - BOOK
AU  - Franses,Philip Hans
AU  - Montgomery,A.
TI  - Econometric models in marketing
SN  - 0762308575
AV  - HF5415.122 .E29 2002
U1  - 658.8'01'5195 22
PY  - 2002///
CY  - Amsterdam, New York
PB  - JAI
KW  - Marketing
KW  - Econometric models
KW  - Business.
N1  - Includes bibliographical references
N2  - In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing
UR  - http://www.loc.gov/catdir/enhancements/fy0613/2002281798-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0613/2002281798-t.html
ER  -