TY  - BOOK
AU  - Livesey, F.
TI  - Pricing
SN  - 0333184785 
U1  - 658.816 
PY  - 1976///
CY  - London
PB  - The Macmillan Press Ltd.
KW  - Pricing
KW  - Marketing management
N1  - Includes bibliographical references and index
N2  - This book was written for two main group of readers in mind. The first is for students taking course in marketing or in those branches of economics which go under the heading of industrial or applied economics. The second group comprises company executives who are involved in, or whose activities are affected by, pricing decisions.
ER  -