TY - BOOK AU - Scherer,F.M. TI - Industrial pricing: theory and evidence SN - 0528675125 AV - HF5416.6 .S33 1970 U1 - 338.5'2 PY - 1970/// CY - Chicago PB - Rand McNally College Pub. Co. KW - Pricing KW - Oligopolies KW - Prices KW - Monopolies N1 - "Consists of six slightly revised chapters from [the author's] ... Industrial market structure and economic performance."; Includes bibliographical references and index N2 - The general plan of this volume brings together the main concepts in economic theory necessary to understand the central problem of oligopoly pricing; analyzes institutions through which oligopolistic firms strive to make the best of their market environment; focuses on the constraints limiting oligopolistic and monopolistic firms' pricing discretion, covering first the static and then the dynamic factors; provides a systematic survey of the forms and consequences of price discrimination in industrial markets; and investigates the buyers' side of the market with special emphasis on such phenomena as countervailing power and vertical integration ER -