TY  - BOOK
AU  - Kuratko,Donald F.
AU  - Morris, Michael H.
AU  - Covin, Jeffrey G. (Jeffrey Glenn) 
TI  - Corporate innovation and entrepreneurship : :  entrepreneurial development within organizations / 
SN  - 9781111526917 (pbk.) 
U1  - 658.4'21  
PY  - 2011///
CY  - Mason, Ohio
PB  - South-Western/Cengage Learning
KW  - Entrepreneurship
KW  - Organizational change
KW  - Business planning
N1  - Previous ed.: Corporate entrepreneurship and innovation : entrepreneurial development within organizations / Michael H. Morris, Donald F. Kuratko, Jeffrey G. Covin; Includes bibliographical references and index
N2  - Corporate Innovation & Entrepreneurship, 3E, International Edition" is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of "Corporate On& Entrepreneurship Edition" provides detailed, actionable answers to the 'what,' 'how,' 'where,' and 'who' questions surrounding corporate entrepreneurship in today's dynamic business environment

ER  -