TY  - BOOK
AU  - Kracmar,John Z.
TI  - Marketing research in the developing countries: a handbook 
AV  - HF5415.2 .K73
U1  - 658.83 
PY  - 1971///
CY  - New York
PB  - Praeger Publishers
KW  - Marketing research
N1  - Includes bibliographical references: p. 317-322
N2  - The object in writing this book has been to help bridge the gulf in the literature by contributing an affirmative opinion to the general discussion of the obstacles and possibilities of marketing research in the developing areas.
ER  -