TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 9780273753360 (pbk.)
AV  - HF5415.13 .K64 2012
U1  - 658.8 
PY  - 2012///
CY  - Harlow, Essex.
PB  - Pearson Education
KW  - Marketing
KW  - Marketing.
N1  - Previous ed.: 2009; Includes bibliographical references and index
N2  - This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning

ER  -