TY - BOOK AU - Bolles,Robert C. TI - Theory of motivation SN - 006040793X AV - BF683 .B6 1975 U1 - 156.25 PY - 1975///] CY - New York PB - Harper & Row KW - Motivation (Psychology) KW - Motivation N1 - Includes indexes; Bibliography: p. [479]-556 N2 - The last 50 years have seen a shift in the biobehavioural study of learning and motivation, from an emphasis on mechanistic ideas about drive and reinforcement to a focus on ethology and on cognitive theories. Robert C. Bolles was at the forefront of this shift, and his work "Theory of Motivation" stirred interest in radical empiricism and adaptive function. This book traces the development of Bolles' work, and examines the impact that his thinking has had. ER -