TY  - BOOK
AU  - Winter,Lothar G.
AU  - Mehta,Sukh Sampat
TI  - Export marketing operations: a case study approach 
AV  - HF1589 .W53
U1  - 658.8 
PY  - 1969///
CY  - New Delhi
PB  - Indian Institute of Foreign Trade
KW  - Foreign trade promotion
KW  - Export marketing
N1  - Includes bibliographical references: p. 371-410
N2  - The book systematically presents  Indian export cases on export marketing operations  based on a predesignated conceptional framework
ER  -