TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
TI  - Marketing management: strategies and programs 
SN  - 0070489203
AV  - HF5415.13 .G84
U1  - 658.8 
PY  - 1982///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing---Management
N1  - Includes  index
N2  - The book covers most of the basic concepts of marketing from a decision-making perspective rather than from a descriptive perspective, although in a amore sophisticated version. It focuses more on the middle management marketing decisions
ER  -