TY  - BOOK
AU  - Ennew, Christine 
AU  - Watkins, Trevor 
AU  - Wright, Mike, 
TI  - Cases in marketing financial services
SN  - 0750606614
U1  - 332.10688 
PY  - 1993///
CY  - Oxford
PB  - Butterworth-Heinemann Ltd
KW  -  Financial services
KW  - Marketing
KW  - Financial industry
KW  - Financial services - marketing
N1  - Includes index
N2  - Written to complement "Marketing Financial Services" by the same authors, this casebook supplies specific practical applications for the principles, concepts and techniques developed in that text. T
ER  -