TY - BOOK AU - Firth,Michael Arthur TI - Forecasting methods in business and management SN - 0713133716 AV - HB3730 .F5 U1 - 658.51 PY - 1977/// CY - London PB - Edward Arnold KW - Business forecasting KW - Economic forecasting KW - Forecasting N1 - Includes bibliographical references and index N2 - The text is pitched at a general management level; that is, describing the applicability, usefulness and limitations of formal forecasting techniques ER -