TY  - BOOK
AU  - Baker,Michael J.
TI  - Marketing in adversity
SN  - 0333196619 :
AV  - HF5415 .M2994
U1  - 658.8 
PY  - 1976///
CY  - London
PB  - Macmillan
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - Provides information on the concomitants of a down-turn in the business cycle but also with fundamental examination of the relationship between buyer and seller nationally and internationally
ER  -