TY - BOOK AU - McAnally,Patrick TI - The economics of the distributive trades SN - 0043800106 AV - HF5429 .M23 U1 - 380.1 PY - 1971/// CY - London PB - Allen and Unwin KW - Retail trade KW - Commerce N1 - Includes bibliographical references and index N2 - It is a theoretical book on a practical subject, and should perhaps commend itself automatically to those with a theoretical turn of mind. Furthermore, the meaning of marketing shall be explained later, is a popular field of study, but the wider field of distribution is not. Whether this comparative neglect by the theoretically minded is justified will become more apparent, as the author pursues the subject ER -