TY - BOOK AU - O'Sullivan,Arthur AU - Sheffrin,Steven M. TI - Survey of economics: principles and tools SN - 0131439693 AV - HB171.5 .O843 2005 U1 - 330 22 PY - 2005///, CY - Upper Saddle River, N.J. PB - Pearson/Prentice Hall KW - Economics N1 - Includes bibliographical references and index N2 - The text uses five key principles as the foundation to the study of economics and an active learning approach to help reinforce economic concepts. The principles include: the principle of opportunity cost, the marginal principle, the principle of diminishing returns, the spilover principle and the reality principle ER -