TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renée
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 9781625274496 (alk. paper)
AV  - HF5415.153 .K53 2015
U1  - 658.8'02 
PY  - 2015///
CY  - Boston
PB  - Harvard Business School Publishing Corporation
KW  - New products
KW  - Market segmentation
N1  - Includes bibliographical references and index
N2  - This book presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. The expanded edition includes two new chapters and expanded third one
ER  -