TY  - BOOK
AU  - Hubbard,Douglas W.
TI  - How to measure anything: finding the value of "intangibles" in business 
SN  - 9780470539392 (cloth)
AV  - HF5681.I55 H83 2010
U1  - 657'.7 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Intangible property
KW  - Valuation
N1  - Includes bibliographical references and index; Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, and Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information -- The transition : from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement methods : applied information economics
N2  - The book shows how to measure those things in business that are considered immeasureable, including technology ROI, organizational flexibility, customer satisfaction, and technology risk. The book provides the substantive steps for measuring anything, especially uncertainty and risk
ER  -