TY - BOOK AU - Nyström,Harry ED - Handelshögskolan i Stockholm. TI - Retail pricing: an integrated economic and psychological approach AV - HF5415 .N895 U1 - 338.52 PY - 1970/// CY - Stockholm PB - Economic Research Institute at the Stockholm School of Economics KW - Pricing N1 - "This report ... will shortly be submitted as a doctor's thesis at the Stockholm School of Economics."; Includes index; Includes bibliographical references: p. 263-268 N2 - This study is an attempt to develop an integrated economic and psychological framework for the study of retail pricing, particularly of convenience type goods. It also covers areas within marketing, psychology and the micro-theory of economics ER -