TY - BOOK AU - Elgersma, Erik TI - The strategic analysis cycle tool book : : how advanced data collection and analysis underpins winning strategies SN - 9781911498377 AV - HD30.28 E43 2017 U1 - 658.4012 PY - 2017/// CY - London PB - LID Publishing Limited KW - Strategic planning KW - Business planning--Data processing N1 - Includes bibliographical references N2 - This book offers an authoritative and practical guide to the strategic analysis tools that outperforming companies apply to analyse their business data. Applying these tools will result both in solid analysis of ones company's business environment, and in unearthing the opportunities to win in the market ER -