TY - BOOK AU - Doerr,John E. TI - Measure what matters: how Google, Bono, and the Gates Foundation rock the world with OKRs SN - 9780525536222 (hardcover) AV - HD30.28 .D634 2018 U1 - 658.4'012 PY - 2018/// CY - New York PB - Portfolio/Penguin KW - Business planning KW - Performance KW - Goal (Psychology) KW - Organizational effectiveness N1 - Includes bibliographical references (pages 289-295) and index N2 - In this book, the venture capitalist of our era reveals a key to business innovation and success. It also gives an insightful personal stories to show how OKRs can add magic to organizations of any size ER -