TY  - BOOK
AU  - Hoskisson,Robert E.
AU  - Hitt, Michael A.
AU  - Ireland, R. Duane.
TI  - Business strategy: theory and cases 
SN  - 9780324585889
U1  - 658.4012  
PY  - 2009///
CY  - Mason, OH. : 
PB  -  South-Western Cengage Learning, 
KW  - Strategic planning - theory and cases
KW  - Strategic planning
KW  - Business planning
KW  - Business strategy
N1  -  Includes bibliographical references and index
N2  -  This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. The authors clearly connect strategy concepts to the real business world, giving you the unique opportunity to examine and learn from strategy that has worked as well as strategy that has failed within familiar companies. The latest research and insights from global business leaders, extensive examples, and practical cases help equip you with the hands-on skills and career tools for your own superior performance and strategic management success
ER  -