TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts & cases 
SN  - 0130807850
AV  - HD30.28 .D385 1999
U1  - 658.4'012 
PY  - 1999///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Strategic planning
N1  - Includes bibliographical references and indexes
N2  - The mission behind preparing this seventh edition of Strategic Management was "to create the most current, well written business policy textbook on the market-a book that is exciting and valuable to both students and professors."
ER  -