TY  - BOOK
AU  - Weber, Robert J.
AU  - P.D. Associates
AU  - Schewe, Charles D  
AU  - Smith, Reuben M. 
TI  - Study guide to accompany schewe and smith marketing: concepts and applications 
SN  - 0070552789
U1  - 658.8 
PY  - 1980///
CY  - New York
PB  - McGraw-Hill Book Company
KW  - Marketing
N1  - Includes Questions & Answers
N2  - This book is a comprehensive study guide on marketing concepts and applications
ER  -