TY  - BOOK
AU  - Beer, Michael
TI  - The many arts of sales management
SN  - 007084562X
AV  - HF5438.4 .B43
U1  - 658.8'1 
PY  - 1981///, 1980
CY  - UK
PB  - McGraw-Hill book
KW  - Marketing management
KW  - Sales management
N1  - includes index
N2  - This book is intended to be completely practical, it is a sort of manual for the person who is in charge of a group of salesmen, responsible for hiring, training, motivating, controlling, organizing and running a sales team
ER  -