Emerging markets : lessons for business success and the outlook for different markets / Nenad Pacek and Daniel Thorniley.
Material type:
TextPublication details: London : Profile Books in association with the Economist, c2007.Description: x, 245 p. : ill. ; 23 cmISBN: - 186197843X (hard)
- 9781861978431 (hard)
- 658.049 22
- HD62.4 .P33 2007
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Monograph & others
|
CBN HQ Library | 658.049 PAC (Browse shelf(Opens below)) | Available | 31008100013420 |
Previous ed.: 2004.
Includes index.
This book looks at the reasons why some firms fail and others succeed. Full of real-life corporate experience, it analyses the strategic lessons for both those planning to enter and those already operating in emerging markets. It outlines the practical lessons of how, say, you make an acquisition work or deal with issues like corruption. It shows how important it is for those responsible for emerging-market operations to manage the expectations of head office and how important it is for those at head office to make the effort to understand the problems their regional managers face.
nmn 3/06/13
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