E-commerce : business, technology, society /
Material type:
TextPublication details: Boston : Pearson/Addison Wesley, c2004.Edition: 2nd edDescription: 1 v. (various pagings)ISBN: - 032120056X
- 9780321269362
- 658.8/421 LAU
- HF5548.32 .L38 2004
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Browsing CBN BENIN BRANCH LIBRARY shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 658.787 SCH Achieving effective inventory management / | 658.788 RUS The handbook of logistics and distribution management / | 658.8/27 KEL Strategic brand management : | 658.8/421 LAU E-commerce : | 658.8 GOD This is marketing : | 658.8 KEE Global marketing / | 658.8 KOT Marketing management / |
Includes bibliographical references and index.
The book introduces students to the concepts and practice of electronic commerce.it emphasizes the tree major forces behind e-commerce: business fundamentals, technology opportunities, and social issues.
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