Managerial economics and business strategy /Michael R Baye
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TextPublication details: Boston : McGraw-Hill Higher Education, 2009.Edition: 6th edDescription: xxxii, 623 p.: ill.; 24 cmISBN: - 9780071263207
- 338.5024'658
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| 338.5'024'658 ADE Macroeconomics for public sector managers : | 338.5'024'658 ADE Report on training programme on macroeconomics for public sector managers : | 338.5'024'658 ADE Report on training programme on macroeconomics for public sector managers : | 338.5024'658 BAY Managerial economics and business strategy | 338.5024'658 BAY Managerial economics and business strategy | 338.5'024'658 BAY Managerial economics and business strategy / | 338.5'024'658 BAY Managerial economics and business strategy / |
Includes bibliographical references (p. 582-298) and indexes.
The fundamentals of managerial economics -- Market forces: demand and supply -- Quantitative demand analysis -- The theory of individual behavior -- The production process and costs -- The organization of the firm -- The nature of industry -- Managing in competitive, monopolistic, and monopolistically competitive markets -- Basic oligopoly models -- Game theory: inside oligopoly -- Pricing strategies for firms with market power -- The economics of information -- A manager's guide to government in the marketplace.
This book provides a solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. This title also provides instructors with new ways to assess student performance in the managerial economics course.
lje 11/9/13
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