The entrepreneur as culture hero : preadaptations in Nigerian economic development /

By:

Belasco, Bernard I

Material type: Text

TextPublication details: New York : Praeger, c1980.Description: xiii, 239 pISBN:

0030520969

Subject(s):

DDC classification:

330.9'669 BEL

LOC classification:

DT513 .B4

Summary: This volume is a case study in ethnomarketing, an account of how the Yoruba of Nigeria adjusted to and transformed themselves in relation to penetration by the world market. It documents the range of Yoruba cultural inventiveness in response to new commodity relations, the “crux of Westernization,” that followed upon the opening of Atlantic commerce. The emphasis, thus, is on changes and continuities in production and consumption arrangements, including ideological processes, stemming from Yoruba participation in overseas commerce.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Monograph & others	CBN HQ Library General Stacks	Non-fiction	330.9'669 BEL (Browse shelf(Opens below))	Available		31008100137278

Browsing CBN HQ Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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Previous	330.9'667'03 STU Studies in finance and development - the Gold Coast (Ghana) experience, 1914-1950 /	330.9667'05 AHM Deficit Financing, Inflation and Capital Formation :	330.9'668 LAW The changing economy of the Lower Volta, 1954-1967 :	330.9'669 BEL The entrepreneur as culture hero :	330.9'669 CHA The changing structure of the Nigerian economy /	330.9'669 CHA The changing structure of the Nigerian economy /	330.9'669 CHA The changing structure of the Nigerian economy /	Next

"A J. F. Bergin Publishers book."

Includes index.

Includes bibliographical references: p. 207-219.

This volume is a case study in ethnomarketing, an account of how the Yoruba of Nigeria adjusted to and transformed themselves in relation to penetration by the world market. It documents the range of Yoruba cultural inventiveness in response to new commodity relations, the “crux of Westernization,” that followed upon the opening of Atlantic commerce. The emphasis, thus, is on changes and continuities in production and consumption arrangements, including ideological processes, stemming from Yoruba participation in overseas commerce.

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