Applied public relations : cases in stakeholder management / Kathy Brittain McKee, Larry F. Lamb.
Material type:
TextPublication details: New York : Routledge, 2009.Edition: 2nd edDescription: xiii, 288 p. : ill. ; 23 cmISBN: - 9780415999151
- 0415999154
- 9780415999168
- 0415999162
- 659.2 22
- HD59 .M354 2009
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Browsing CBN KADUNA BRANCH LIBRARY shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 658.827 KAY The seven dimensions of branding : | 658.872 BLA Social media ROI : | 6581511 LUC Management accountint | 659.2 MCK Applied public relations : | 659.2 PUB Public relations cases : | 690.068'5 KEA Delay analysis in construction contracts / | 692.5 LEE Willis's elements of quantity surveying / |
Previous ed.: Applied public relations : cases in stakeholder management / Larry F. Lamb, Kathy Brittain McKee. 2005.
Includes bibliographical references and index.
This book is a helpful mix of processes, case studies and practical advice that will help students grow as PR generalists or PR specialists. Virtually all areas of public relations are covered well in this book.
osc 04/06/13
Loan
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