Applied public relations : cases in stakeholder management / Kathy Brittain McKee, Larry F. Lamb.
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TextPublication details: New York : Routledge, 2009.Edition: 2nd edDescription: xiii, 288 p. : ill. ; 23 cmISBN: - 9780415999151
- 0415999154
- 9780415999168
- 0415999162
- 659.2 22
- HD59 .M354 2009
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| 658.88011 HAN Handbook of credit scoring / | 659.2 LAN Reputation management : | 659.2 MAC The Economist Intelligence Unit guide to building a global image / | 659.2 MCK Applied public relations : | 659.2 PUB Public relations cases : | 659.2 SAL Understanding public relations | 665.5'3 MAP Petroleum refinery process economics / |
Previous ed.: Applied public relations : cases in stakeholder management / Larry F. Lamb, Kathy Brittain McKee. 2005.
Includes bibliographical references and index.
This book is a helpful mix of processes, case studies and practical advice that will help students grow as PR generalists or PR specialists. Virtually all areas of public relations are covered well in this book.
osc 04/06/13
Loan
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