Marketing in hospitality and tourism : a consumer focus /

By:

Teare, Richard

Contributor(s):

Material type: Text

TextPublication details: London ; New York : Cassell, c1994.Description: viii, 312 p . :illISBN:

9780304328253
0304328251

Subject(s):

DDC classification:

658.8 TEA

Summary: This book aims to integrate the theory and practice of hospitality and tourism marketing from the perspective of understanding, interpreting and meeting the needs of consumers. This book also addresses some of the important methodological implications of consumer research, and its comprehensive research-based examples and case study illustrations are drawn from a range of international hospitality and tourism settings.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.8 TEA (Browse shelf(Opens below))	Available		31008100097928

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Includes bibliographical references and index.

This book aims to integrate the theory and practice of hospitality and tourism marketing from the perspective of understanding, interpreting and meeting the needs of consumers. This book also addresses some of the important methodological implications of consumer research, and its comprehensive research-based examples and case study illustrations are drawn from a range of international hospitality and tourism settings.

gau 17/10/2016

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