The Tipping Point : how little things can make a big difference /
Material type:
TextPublication details: New York: Back Bay Books Little Brown c2001Description: viii,280pISBN: - 9780316679077
- 0316679070
- 302 GLA
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| 302.3'5 PUG Great writers on organizations / | 302.3'5 SOC Social Capital, Corporate Social Responsibility, Economic Behaviour and Performance / | 302 FOU Foundations of social capital / | 302 GLA The Tipping Point : | 302 MYE Social psychology / | 302 SOC Social capital and economic development : | 302.09669 SOC Social psychology of change and diversity in contemporary Nigeria / |
Includes index
Tipping Point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like wildfire. The book brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
uaj 30/7/2013, ijb 17/04/2019
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