Srategies for e-business : creating value through electronic and mobile commerce : concept and cases / Tawfik Jelassi, Albrecht Enders.
Material type:
TextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2005.Description: xxxviii, 632p. ill.; 25cmISBN: - 0273688405 (cased)
- 9780273688402
- 658.8'72 22
- HF5548.32 .J45 2005
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CBN LAGOS LEARNING CENTRE LIBRARY General Stacks | Non-fiction | 658.8'72 JEL (Browse shelf(Opens below)) | c.1 | Available | 31008100718838 |
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| 658.8'342 ZAL How customers think : | 658.8'4 JOH Global marketing : | 658.8'72 BRA The social organization : | 658.8'72 JEL Srategies for e-business : | 658.8'80151 BLU Introduction to credit risk modeling / | 658 AKA Management : | 658 AKA Management : |
Includes bibliographical references and index.
The book offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.
rua 25/02/15
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