Financial services marketing : a reader /

Contributor(s):

Material type: Text

TextPublication details: London : Dryden press, c1997.Description: x, 375pISBN:

003099019X (pbk)
9781861524539
1861524536

Subject(s):

DDC classification:

658.8 FIN

Summary: This comprehensive survey covers all aspects of marketing, including: the marketing environment; consumer behaviour in the financial services; product innovation and development; customer care; service quality and customer services; pricing; distribution; and marketing strategy.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.8 FIN (Browse shelf(Opens below))	c.2	Available		31008101213763
Monograph & others	CBN HQ Library General Stacks	Non-fiction	658.8 FIN (Browse shelf(Opens below))	c.1	Available		31008100056239

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Previous	658.7 MAN Supply chain ethics :	658.787 SCH Achieving effective inventory management /	658.788 RUS The handbook of logistics and distribution management /	658.8 FIN Financial services marketing :	658.8 FIN Financial services marketing :	658.8 GOD This is marketing :	658.8 GOD This is marketing :	Next

Includes bibliographical references and index.

This comprehensive survey covers all aspects of marketing, including: the marketing environment; consumer behaviour in the financial services; product innovation and development; customer care; service quality and customer services; pricing; distribution; and marketing strategy.

oif 19/03/2015

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