Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski.
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TextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xxi, 262 p. : ill. ; 25 cmISBN: - 9780875848679
- 0875848672
- 658.8'12 22
- HF5415.5 .R393 2005
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| 658.8'02 KIM Blue ocean strategy : | 658.8'1 BEE The many arts of sales management / | 658.8'106 ENZ Selling by seminar / | 658.8'12 RAY Best face forward : | 658.8'27 DEC Creating powerful brands / | 658.8'342 ZAL How customers think : | 658.8'4 JOH Global marketing : |
Includes bibliographical references ([229]-247) and index.
Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit.
Based on extensive research inside both start-up and established businesses across many industries, Best Face Forward proposes ways that companies can radically reengineer their front-office operations to deploy three types of service interfaces - people-dominant, machine-dominant, and hybrids of the two.This book shows how new roles for technology and people will radically reshape business and competition - and ultimately create a "people-rich" workplace that benefits customers, employees, and shareholders.
oif 12/03/15
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