Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.
Material type:
TextPublication details: Boston, Mass : Irwin/McGraw-Hill, 1998.Edition: 5th edDescription: p. cmISBN: - 0256261903
- 007116703X
- 658.8/342
- HF5415.3
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Monograph & others
|
CBN LAGOS LEARNING CENTRE LIBRARY General Stacks | Non-fiction | 658.8342 PET (Browse shelf(Opens below)) | c.1 | Available | 31008100323605 |
Browsing CBN LAGOS LEARNING CENTRE LIBRARY shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 658.8 MAR The Marketing Book | 658.812 MEN The business relationship management handbook : | 658.83 SCH Marketing research : | 658.8342 PET Consumer behavior and marketing strategy : | 658.872 BLA Social media ROI : | 658.88 HED Managing credit : | 658.88 MAS The credit controller's desktop guide / |
Includes bibliographical references and indexes.
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