Central Bank of Nigeria Library

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Crisis marketing : when bad things happen to good companies / Joe Marconi.

By: Contributor(s): Material type: TextTextPublication details: Chicago, Ill. : Probus Pub. Co., c1992.Description: ix, 216 p. : ill. ; 24 cmISBN:
  • 9781557382467
  • 1557382468
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.122
Summary: Describes how to handle business crises, build public trust, maintain ethical standards, and avoid potential crisis situations.
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Holdings
Item type Current library Call number Status Date due Barcode
Monograph & others Monograph & others CBN HQ Library 658.8 MAR (Browse shelf(Opens below)) Available 31008100049317

Includes bibliographical references (p. 205-208) and index.

Describes how to handle business crises, build public trust, maintain ethical standards, and avoid potential crisis situations.

oif 18/02/15

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