Central Bank of Nigeria Library

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Econometric models in marketing / edited by P.H. Franses, A.L. Montgomery.

Contributor(s): Material type: TextTextSeries: Advances in econometrics ; 16Publication details: Amsterdam ; New York : JAI, 2002.Description: ix, 350 p. : ill. ; 23 cmISBN:
  • 0762308575
Subject(s): DDC classification:
  • 658.8'01'5195 22
LOC classification:
  • HF5415.122 .E29 2002
Online resources: Summary: In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Monograph & others Monograph & others CBN HQ Library 658.8'01'5195 ECO (Browse shelf(Opens below)) Available 31008100041173
Monograph & others Monograph & others CBN HQ Library 658.8'01'5195 ECO (Browse shelf(Opens below)) Available 31008100041181
Monograph & others Monograph & others CBN IBADAN BRANCH LIBRARY General Stacks 658.8'01'5195 (Browse shelf(Opens below)) c.1 Available 31008100728241
Monograph & others Monograph & others CBN KANO BRANCH LIBRARY General Stacks Non-fiction 658.8'01'5195 ECO (Browse shelf(Opens below)) c.1 Available 31008100649959
Monograph & others Monograph & others CBN BAUCHI BRANCH LIBRARY General Stacks Non-fiction 658.8'01'5195 ECO (Browse shelf(Opens below)) c.1 Available 31008100574959
Monograph & others Monograph & others CBN LAGOS LAISON OFFICE LIBRARY General Stacks Non-fiction 658.8'01'5195 ECO (Browse shelf(Opens below)) v.16 c.1 Available 31008101177208
Monograph & others Monograph & others CBN LAGOS LEARNING CENTRE LIBRARY General Stacks Non-fiction 658.8'01'5195 ECO (Browse shelf(Opens below)) v.16 c.1 Available 31008100849815
Browsing CBN LAGOS LEARNING CENTRE LIBRARY shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.7'22 CAR Strategic sourcing and category management : 658.7'85 FRA World-class warehousing and material handling / 658.7'85 RIC Warehouse management : 658.8'01'5195 ECO Econometric models in marketing / 658.8'02 KIM Blue ocean strategy : 658.8'02 KIM Blue ocean strategy : 658.8'02 PRO Strategic marketing :

Includes bibliographical references.

In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing.

oif 21/07/14

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